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30 Jeff Bezos Quotes on Life, Business, and Perseverance

jeff bezos quotes about life and success

Our latest collection of insightful Jeff Bezos quotes on Everyday Power Blog.

Proponent of online shopping, e-commerce pioneer, founder and chief executive of Amazon, Jeff Bezos’ name is rarely ever missing from the list of prominent business leaders and entrepreneurs.

With a real-time net worth of $76.8 billion, he was recently named second richest person in the world, just behind Bill Gates. Amazon is the world’s largest internet sales company on the Web – an “everything store” we all love browsing through.

Jeff Bezos graduated summa cum laude from Princeton University with a Bachelor in Science degree in electrical engineering and computer science. Bezos is also a Google investor, and bought The Washington Post in 2013.

He has won awards such as Time magazine’s Person of the Year (1999), Fortune’s 2012 Business Person of the Year, 2014 Best CEO in the World Harvard Business Review, Forbes’ #2 Richest in Tech, and 14th on their Powerful People list.

Below are 30 Jeff Bezos quotes for his loyal customers and aspiring young entrepreneurs:


Jeff Bezos Quotes on Opportunity and Mindset

1.) “Your margin is my opportunity.” – Jeff Bezos

Jeff Bezos Quotes

2.) “If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.” – Jeff Bezos


3.) “Life’s too short to hang out with people who aren’t resourceful.” – Jeff Bezos


4.) “People who are right most of the time are people who change their minds often.” – Jeff Bezos


5.) “The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.” – Jeff Bezos


6.) “One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passion; your passion chooses you.” – Jeff Bezos

Jeff Bezos Quotes

7.) “Cleverness is a gift, kindness is a choice.” – Jeff Bezos



Jeff Bezos Quotes Regarding Business

8.) “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos


9.) “The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’” – Jeff Bezos


10.) “A company shouldn’t get addicted to being shiny, because shiny doesn’t last.” – Jeff Bezos

Jeff Bezos Quotes

11.) “You don’t want to negotiate the price of simple things you buy every day.” – Jeff Bezos


12.) “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos


13.) “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” – Jeff Bezos


14.) “What’s dangerous is not to evolve.” – Jeff Bezos


15.) “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos


16.) “Obsess about customers, not competitors.” – Jeff Bezos

Jeff Bezos Quotes

Now, Amazon sells almost anything we can imagine, no matter the season. Thanks to e-commerce, it’s never too early to shop for holidays like Halloween and Christmas. From sites specially meant for makeup, practical furniture, personalized or unique trinkets, and colorful child friendly accessories, Amazon remains an inspiration and the standard for other e-commerce businesses worldwide.



Jeff Bezos Quotes about Perseverance

17.) “It’s not an experiment if you know it’s going to work.” – Jeff Bezos


18.) “If you double the number of experiments you do per year you’re going to double your inventiveness.” – Jeff Bezos


19.) “You have to be willing to be misunderstood if you’re going to innovate.” – Jeff Bezos


20.) “If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” – Jeff Bezos

Jeff Bezos Quotes

21.) “Be stubborn on vision, but flexible on details.” – Jeff Bezos


22.) “We can’t be in survival mode. We have to be in growth mode.” – Jeff Bezos


23.) “What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.” – Jeff Bezos


24.) “There’ll always be serendipity involved in discovery.” – Jeff Bezos


25.) “Humans are unbelievably data efficient. You don’t have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles.” – Jeff Bezos


26.) “If you can’t tolerate critics, don’t do anything new or interesting.” – Jeff Bezos


27.) “There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.” – Jeff Bezos


28.) “One of the only ways to get out of a tight box is to invent your way out.” – Jeff Bezos


29.) “Put the customer first. Invent. And be patient.” – Jeff Bezos

Jeff Bezos Quotes

30.) “Work hard, have fun, make history.” – Jeff Bezos



Which of these Jeff Bezos quotes stuck with you most?

Hopefully, these words of wisdom inspire you way past the boundaries of work. If Jeff Bezos was able to expand his company beyond the walls of his garage, you too, have the potential to make your dreams come true

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