Kate Canada Obregon, PhD is the Chief Strategy Officer/Co-Founder of Oishii Creative, where she heads strategy and research for the creative agency, working with such clients as TV networks NFL Network, E! Entertainment, Discovery, ESPN, National Geographic and NBCUniversal, start-ups and technology companies. She writes regularly and tracks the latest research on social science and the neuroscience of creativity, incorporating her findings into the Oishii Creative methodology and practice. Before Oishii, she earned a PhD in Political Science, focusing on the roles of culture and family in politics and policy. She also developed and taught multimedia and digital courses for USC and private education firms.