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Having an online presence is almost mandatory in today’s world. Businesses that have zero online presence appear untrustworthy. Events that happen in the physical world might seem fictitious unless someone reports on them online. And even people need to have some sort of online presence as a form of proof of existence.
For most of us, our social media pages are all the online presence we need. They perform all the major functions such as helping us stay in touch with friends and family, allowing people to find us, helping us shop and even do businesses and make money. But there are still reasons why you would need to take things further, sit down, study WordPress basics, and build your own personal website. It can be beneficial in many different ways.
It Gives You More Control When Hunting for Jobs
The things you say and do online will influence your chances of getting that job you applied to. Recruiters and HR professionals will use your social media profiles to find out things about you. The things they look for depend on the social network. On Facebook, they will look at your “about me” section and photos. On Twitter, they will check out your Tweets and who you’re following. On Instagram, they will browse your photos and take a look at your following. And if there’s something that signals to them that you’re not a good candidate, your chances of getting a job will be reduced.
If you have a website, however, you can have a place where you have complete control over how you present yourself. You get to write a resume, a bio, and you can even create a couple of blog posts that demonstrate your skills and personality. If you create a good, professional website, and you rank it well on a search engine, you can influence the first online impression you leave on the recruiters.
It Helps When Moving into a New Field of Work
One of the things you could do when breaking into a new field of work is to position yourself as an expert. People will be more likely to pay attention to you if you have a way of clearly demonstrating your expertise. And your website can be just the place to do it.
The basic steps are similar to the ones you take when creating a job-hunting website. However, you will have to put emphasis on creating high-quality content instead of on polishing a resume. And creating high-quality content is much more difficult to pull off. But if you truly want to be considered an expert in a field, you will need to show what you know.
Building a Website Teaches You New Skills
If you plan to build and grow your website on your own, you will have to combine several skillsets to achieve results. Building a website is relatively easy using WordPress. Still, you will need to fine tune it and make important design decisions.
Growing your website is a completely different ballgame. If you are interested in gathering an audience, you will need to learn how to create content and how to promote your website. The skills you need for content creation include writing, editing, researching, graphic design, and even critical thinking skills. Making sure your website has an audience requires a whole multitude of different skills. Best of all is that your website will provide you with feedback — if it performs well, you’re clearly doing something right.
Creating Business Opportunities
When you create a website that can attract an audience, you can start thinking about ways to monetize it. If you have some products or services you can sell, you can do it on your website. Or, you can try selling advertising space. There is also the option of joining an affiliate program or finding businesses that will sponsor your content.
There are many ways to monetize a high-traffic website. You can also monetize a website that doesn’t have a high traffic but is very niche with a decent following. Setting out to build a website that makes you money is serious business, but if you pull it off it might be well worth the investment.
Creating a personal website can be a rewarding experience. At the very least, it will give you a part of the Internet you can call your own and where you make all the decisions. If you decide to put it to a purpose, however, you might be surprised how helpful having a website can be.