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How to tell your story in 2017: Interview with Jeff Goldblatt



edwin britt interview on everyday power blog

This incredible interview about the power of storytelling comes from a former FOX News Channel Correspondent, a father of four, jellyfish eater, and public relations rockstar. He was a TV news journalist for 25 years, won 3 Emmys and has reported live from Iraq and Afghanistan!

Please welcome to Everyday Power, the founder of Jeff’s Journeys, Jeff Goldblatt!


Jeff Moore: Hey Jeff, thank you so much for taking the time to meet with us.  We’re here to learn about your journey.  Could you tell us more about who you are and how you arrived to where you are today?


Jeff Goldblatt: I spent 25 years in the TV news business on-air. Nine of those years, I was based in Chicago as a correspondent for Fox News. I covered 9-11, the war in Afghanistan and even did the first national network interview with Barack Obama.  This was when he announced that he was running for U-S Senate in Illinois and before he even ran and became our President.  Bottom line, I got to cover many of the world’s most prolific events!

As I reached the pinnacle of my career, I learned that life’s a journey for all of us.  

Originally, I transitioned out of TV and into social media and communications strategy consulting.

Longing to return to my roots of storytelling, I launched Jeff’s Journeys, LLC to help global brands tell their story.  I applied principles I learned from my time on TV to help my clients tell their story.


Jeff Moore: While working in an organization or even building a business, it’s so easy to get caught up in the endless checklist of tasks and chipping away at efficiency. Many people are not prioritizing the power of their story. Why is it so important to tell a story?


Jeff Goldblatt: Currently, a critical brand differentiator is telling a story. The highest-level PR firms are now hiring journalists and have partnered with creative teams, so they see the need. I encourage people to go out there and talk about themselves, to tell their story. Sitting on the sidelines in life gets you nowhere. Taking chances gets you somewhere.


The more you try to identify your brand,  the more you learn what your brand is and what it stands for.

With the power of social media, anyone has the opportunity to be a brand publisher.  From the biggest brands like Ford to the mom and pop names, everyone has the same opportunity to tell their story. You may not have the same following, but you do have the same opportunity!


It costs nothing to organically post on Twitter, Facebook, or LinkedIn.  I’m inspired from you Jeff, because you started from nothing, just one post and now you are promoted by many!


Jeff Moore: Thank you.


Jeff Goldblatt: Thank you for realizing that there’s a nation of people who needed to hear you. You’ve made great traction because you tell your story and you know there are people out there who want to hear and share stories.


Jeff Moore:  How should someone go about telling their story?  


Jeff Goldblatt: First, you must BE AUTHENTIC. There are many pretenders out there. There’s no need to fabricate, just be true to yourself. Having authenticity allows you to prevail and endure because you’re being true to yourself.


Jeff Moore: What’s the next step?


Jeff Goldblatt: I would start by documenting what you do daily. Have several posts a day.  Get out of the office and network. Ask people for their social media contact information and have them take yours. Make connections with people beyond a traditional business card.  Get a digital card.

While networking at a party, when people ask for your card, say “I have a digital card. What’s your cell phone number?” Now you’ve made the contact right there on the spot.


Jeff Moore: I love that!  What do you say to people who are afraid of sounding stupid or believe that no one cares about what they have to say?  


Jeff Goldblatt: That’s all fear and it’s ok to have fear.  But, as Mr. Zig Ziglar said, “failure’s an a event, not a person.” It’s better to try than not to. You will find your footing while trying, despite the temporary bruises. Your audience will find you. (As a note to the reader, Zig Ziglar International is a client of Jeff’s Journeys)


Jeff Moore: Once someone is ready to get started, what platform should they use?


Jeff Goldblatt: The vehicle for telling stories has now changed. A Syndacast study recently said that in 2017, 74% of all Internet traffic will have some form of video content in it.  Using social media to share videos is the best way to go.


Jeff Moore: Wow! How long would you say the video should be?


Jeff Goldblatt: Since we live our lives on the go, and we typically look at social media in passing, it’s desirable to have a video be 30 sec or less. If you want more views, you want to keep it short.


Jeff Moore: Love it!


Jeff Goldblatt: I’m very excited about what I’m doing. Without my journey, my success would not have been possible. It was my missteps which brought me to my current position.

Although I’m in my late 40s, I made a commitment to reinvent myself. To stay relevant. I refused to shrivel up and melt away.


Jeff Moore: I once heard somebody say that success inspires, but failure empowers. Could you share a failure that led you to this moment?


Jeff Goldblatt: I’ve had a lot of bumps along the way. In 2010, when I was the main anchor in Chicago for the local Fox station, new management came into the station and decided not to resign my contract.

It was hard not to take it personally, at first.  This all happened to me in the throes of the recession. And I ended up taking it on the chin financially, because the TV news industry was going through major changes at the time, and it was difficult to find a position. Going from a top Fox News correspondent to a freelancer in a matter of months was very humbling. But I was determined to get the right role for me. After a two year job search, I found the right opportunity on air in San Antonio. But at the end of my contract in San Antonio, I couldn’t come to terms on my future value with the station, and it was time to try something new.

Without the unexpected detours in my life, I wouldn’t be here, which led me to Jeff’s Journeys, where I bridge consulting and content marketing.  There was no name for what I was trying to do in San Antonio, so I created one.

I now have the opportunity to be working with an amazing group of clients, including the team at Zig Ziglar International. It’s the highest level, to be working and spreading innovation, hope, business and leadership skills with so many.


Control your life. Take charge of your journey.  My biggest failures became my biggest opportunities.

It wasn’t easy but it was worth it. I learned that the journey in life is how resilient you can be. That’s what defines you long-term.


Jeff Moore:   Many new business owners build their business by operating in silos and locking themselves in an office. What’s the power of building relationships?


Jeff Goldblatt: Networking and making meaningful relationships are  hidden talents because they are hidden needs in the business world.


To build meaningful relationships after an event, you have to:

  • Take notes of your conversations with people
  • Follow up with phone calls
  • Look for possible alignment and how you can provide a service to someone you meet


For example, look at my story and how I got connected with Zig Ziglar International.  Randomly this past summer on Facebook, the name Edwin Britt just popped up. I could have easily passed up this opportunity, because we had not spoken last since we were roommates during our first jobs right out of college.

Instead, I chose to connect with Edwin, and it turned out, he asked me to mentor his daughter who is pursuing a career in TV news. I agreed, and we stayed in touch.  At first, we often talked about Zig Ziglar International, and I would offer support for their work. I realized that there may be a business opportunity here.

Fast forward, he introduces me to their amazing CEO, Michael Ray Newman, and we decided to create a partnership, where I work with their team to help grow their brand!

Looking back at all the people with whom I have crossed paths over the years, from a business perspective, many conversations didn’t lead to business. But what’s the harm in picking up the phone or direct messaging someone just to see if there is an alignment in life?  A couple of minutes of your life could be a potential opportunity of promise, and much more!


Jeff Moore: Famous psychologist Abraham Maslow, talked about every moment being critical. You either take one step forward, or one step back into comfort. You made the conscious decision to send the message.  What’s your thinking behind taking risks?


Jeff Goldblatt:  I am wired to take calculated risks.  We make ourselves better, as individuals and collectively, by communicating and scaling out our ideas; by collaborating. 

Take my 13 year old son. He’s very interested in digital accoutrements.  So, he decided to reach out to a few brands and he offered to represent them on YouTube as a product tester. He’s just 13 years old and he decided he wanted to do this!

He researched their email address, but he was nervous to reach out. I asked him “What’s the big deal? Even if they don’t write back, at least you took the risk, right?”

When he reached out, they did respond and explained they were looking for someone with more followers. As he contemplated how to respond, I said to him “What’s the worst and best that can happen? Again, at least you took the risk!”

As you take risks, it’s important to do your homework first.  If reaching out to someone, it is helpful if you know something about that person and their company.

It’s like fishing, if you throw out the line hundreds of times, eventually you will catch that fish!


Jeff Moore: Jeff, we spoke about risks, networking and the power of telling your story.  But lastly, as we ask all of our guests, how do you define Everyday Power?


Jeff Goldblatt: To me, Everyday Power is standing for something. If you stand for something, evolve and commit, you will be more powerful!  Although your finish line may evolve a bit, you make the commitment to be powerful everyday.

Everyday, I commit to being a good husband, a good father, and giving back. It may look  different day to day but I make daily commitments to pay it forward and grow. That’s what Everyday Power looks like to me.

Jeff Moore: Thank you so much Jeff. If somebody went to contact you to learn more about you and find out what you offer, how would they contact you?


Jeff Goldblatt: My website is My email is [email protected]

Like I said before, you never know what’s at the other end of that line if you don’t take the chance. If you have any interest in storytelling or networking, I would be more than happy to try and help you.

Jeff Moore: Jeff, thank you so much. It was an honor. Thank you so much for your time for the interview. 

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60 Seconds With Dr. Oz About Sleep, Diet and Mindset



dr oz at web summit

“If you don’t prioritize it, you’re not going to manage it right.” – Dr. Oz

Recently, I had the honor of meeting Dr. Oz in Lisbon, Portugal at Web Summit 2017 –  the largest tech conference of the year.

We were invited to Web Summit to cover how companies are using technology to positively impact people’s lives.

During one of Dr. Oz’s talks at the summit, he spoke about his collaboration with Jeff Arnold, the founder of WebMD, on their latest project Sharecare. Sharecare is a digital health company that helps people manage all their health in one place. This differs from Arnold’s WebMD, because Sharecare asks you the questions and then creates a customized program based on your responses.

I was able to talk briefly with Dr. Oz and learn more about the small actionable steps we all can take to improve our health by improving our sleep and diet. 


1.) Make your sleep and diet a priority.

I know how tough it can be to wind down from a long day, when we still have the urge to get one more thing done. Dr. Oz believes that our sleep and diet are just as important as any goal we have. And, the first step to improving sleep and diet is to make them a priority.

For more information, check out this article from Dr. Oz’s blog: Feeling Good Is Contagious: Make Sleep a Priority


2.) Cut out the distractions and turn off the lights about 30 minutes before going to bed.

Sleep hygiene! According to Dr. Oz, we should all follow a routine before going to bed.

“Much like reading your child a story before bed or brushing your teeth, make bedtime a ritual. Start winding down and shutting off technology a few hours before bedtime. Quiet yourself.” – Dr. Oz

For more information, check out this article from Sharecare’s blog: Sleep Better in 9 Steps

3.) Carry your food with you.

Whether you’re traveling across the country or going to work, bring your food with you.

Want some quick, easy and affordable snack ideas?

Check out this article from Dr. Oz’s blog: 75 Quick and Easy Snacks


Lastly, below is a video of Dr. Oz and Jeff Arnold at Web Summit 2017. If you’re a fan of Dr. Oz and his work, or Jeff Arnold’s WebMD (who isn’t?), or just curious to know how online platforms will play a greater role in how we manage our health – you will love this discussion.

The Future of Health and Technology | Web Summit 2017 Keynote

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6 Lessons I Learned From CEO Ray Zinn About Business and Life



tom bilyeu interview on everyday power blog

Last month, I was honored to speak with Ray Zinn, who has made recent headlines after releasing his first book, Tough Things First. Zinn is best known for becoming the longest running CEO in Silicon Valley history, with a 37-year tenure at Micrel.

After 37 years as CEO, Zinn stepped down, but only after selling the company he founded to Microchip Technology Inc. for $839 million! 

What I learned from Ray transcends business and numbers. When Ray and I spoke on the phone, I learned the mindset behind the man. These are lessons I will carry with me forever.

I could have easily created a list of 25 to 30 items, but decided to boil it down to six. Here are six lessons I learned from Ray Zinn about life, business, and…even marriage.

*The following lessons are excerpts from my conversation with Ray.*


1.) It’s not what happens to us, it’s how we respond that shapes our life.

Life is not a crystal staircase for any of us. Even when life looks amazing on the outside, or on social media (our own personal highlight reel), we are all faced with real life challenges, many of which are unavoidable.

While Ray Zinn has faced a ton of challenges in his life (like going blind the same week his company went public), during our conversation, he chose to highlight a story of his friend, which brought this point to life.

As told by Ray Zin: “I have a friend named Robert Hunt. Robert Hunt lost his eyesight at 15. He was in an accident and lost his vision completely. His optical mirrors were severed and he first went into a state of depression. Soon after, he decided that he was not going to let that continue.

He ultimately went on to graduate high school. He went to University and even graduated cum laude. Then he went on to Stanford Law School and graduated top of his class in Law! He is currently serving as a lawyer in Los Angeles – and he is totally blind. There is no education I could think of that requires more reading skill than being a lawyer.

He has no optical capability at all. Yet still, he was cum laude in his undergraduate and finished at Stanford University, top of his class. Now to me, that just shows you that the only limitation is yourself. If you feel you can’t do it, you won’t.


2.) Use defining moments to access prior wisdom and courage to strategically move forward.

We will all face incredibly tough times in our lives. For every challenge we face, there is a past story of triumph within us. These stories remind us of who we really are during our toughest times.

When I asked Ray about his mindset when he realized he was going blind – which was the same week his company went public – he told me a story about a transformative period in his life.

He was 16, short, and trying to run the hurdles for his high school team. Ray had no experience running hurdles, and was actually humiliated by his high school coach after breaking some of the hurdle equipment. Ray’s coach thought he was too short to be successful at running the hurdles.

Next, Ray explains to his father what happened in his school. His father didn’t want to hear any complaints: Ray’s dad only wanted to hear what his son was going to do about it. Ray then explained: We took three hurdles and placed them out in the backyard, in the long alleyway where the trucks go to pick up the garbage. I practiced every evening after school. 

Ray was too short to run the hurdles traditionally. So he had to “practice by running the hurdles with alternating legs. I couldn’t just move in three steps like normal hurdlers, because I’m so short. I had to alternate legs, so I had to learn how to hurdle with both the right  leg and the left leg.

Ray continued to practice. And that year, he took 4th in the state.

He has anchored himself in this story his entire life.


3.) “The more things you learn to overcome, the less things you hate.” – Ray Zinn

Everything can be learned.

“Adversity stinks like manure, but it helps us grow. We have to  deal with adversity and challenges because that’s how we grow. That’s what my book is all about, “Tough Things First”. I identified all the things that I didn’t want to do and I trained myself to love them; it’s called ‘loving the things you hate’. – Ray Zinn


4.) With life, love, and business – think long term. Become legendary.

Serving as the head of Micrel in Silicon Valley for 37 years, Ray Zinn holds the title as the longest running CEO the Valley has ever seen. Ray has also been married to his wife, Delotta, for 55 years! In his book, Tough Things First, Ray speaks about the transformative power of vision and discipline.

In one instance, he uses a pilot as a metaphor for someone who must check the gauges right in front of them, but will only be truly successful if their eyes are fixed on the horizon.

This is also true for business. A long-term view allows you to create and run a company that develops products that move the industry forward. Ensuring that your long-term view focuses on the horizon will allow you to employ and empower hundreds, even thousands, of people.

Ray also believes the same is true for marriage. As he sees it, marriage is the commitment to grow together for a lifetime. Which leads into the next lesson….


5.) “Don’t focus on what your partner can do better, only focus on how YOU can be a better partner.” – Ray Zinn

Ray Zinn: “Instead of focusing on what kind of wife my wife is going to be, I’m worried about what kind of husband I will be. Most marriages end in divorce when the husband or wife starts thinking ‘how can you be better at this‘, or ‘how can you be better at that‘. That’s how it starts.

You worry about YOU. When she sees that you’re trying to be a better husband, she’ll be a better wife. I assure you that you’ll never have a significant marital problem if you focus on what you can do to become a better husband.”


6.) “There is NO such thing as total honesty – there is only honesty.” – Ray Zinn

Too often, we hear the phrase, “let me be completely honest with you“. This raises the question, “well, what were you being before?

Ray Zinn: “There is NO such thing as total honesty. There’s just honesty. Do you want to be dishonest? That’s ridiculous. It’s like saying “wet mud”. There’s only honesty.

Similarly, it’s like the phrase ‘”business ethics”. You can’t have just business ethics, you’ve got to have ethics all the time.”


Life. Love. And, business. It’s the American dream! 

Ray’s book Tough Things First documents his journey towards leading a self-determined life. He breaks it down step-by-step teaching what it takes to get there.

Pick up a copy here!

ray zinn tough things first

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