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How To Excel and Motivate Yourself Using the Per Wickstrom Formula



Motivate Yourself Using The Per Wickstrom Formula

It is a dogged exercise to excel in the world we are today.

Competition is stiff. We could be victims of our own weaknesses which may stop us from attaining the success we desire. There is procrastination and the fear of failure to deal with. This is why we constantly need motivation – whether from within or the world outside.

For entrepreneurs who want to attain excellence and transform their ideas into reality, the road may be a long and tough one. But you shouldn’t be overwhelmed by this. You should understand your drive and desire before you go out there to thrive.

As a serial entrepreneur who has let his own personal motivation drive him to establishing many treatment recovery programs, and has had a hand in everything from marketing to sales, Per Wickstrom knows the importance of motivation for a successful outcome.

In fact, he has stated over and over again that many entrepreneurs fail because of misplaced motivation. Here he equates recovery to unicorn startups wherein motivation is the key to success.

Note sure HOW you will motivate yourself? Here’s where to begin:


Begin with a Careful Examination of Your Motivation

Anyone who has been in recovery would have heard the popular saying that you can’t get sober for someone else. It never works. Your ultimate motivation should be that you want to rid yourself of the evil of addiction in order to lead a clean and sober life.

“Trying to make someone else happy can become an unsuccessful attempt. The best result is attained when you can work towards recovery yourself,”

Per says, “You won’t be happy and any ‘success’ will be short lived when you try to please someone else. Your motivation needs to come from within, not from without”.

Our daily habits could consist of good or bad habits. One could help us progress, another could set us back from achieving the goal we desire. What matters though is that we look inwards and ask ourselves the right questions. Through careful self-examination, you can start the journey of reaching your goals as well as motivate yourself along the way.

So What Is a Unicorn and How Can That Possibly Be Like Recovery?

Motivate Yourself Using The Per Wickstrom FormulaHere’s the thing. A unicorn startup is one that is valued at a minimum of $1 billion USD. Yes, that’s right –  a startup valued at more than a billion dollars! Well, in Per’s eyes, that’s really like what addiction and recovery are like.

The value of living a clean and sober life is invaluable. You can’t put a price tag on it because it is beyond any value you have known so far. However, only a handful of unicorns ever make a success at it because all they are looking at is the value and NOT the way in which the business is run.

Their immediate goal is to keep investors interested; to keep stocks soaring so they can flip it.

Big mistake.

Many fail before they are sold because the motivation wasn’t there to make that startup a successful endeavor. This can be a serious case of putting the cart before the horse. True value only comes when a business can show that it turns a profit.

This is similar to sober living. True value only comes when you can spend each day sober. This is the profit you turn to reach that high valuation of sober living. You must motivate yourself to work the program each and every day. You can’t focus on the end without being motivated to work the process.

Of course it could be a boring process. But you should learn to fall in love with the boredom and build resilience even when you are faced with the odds. The joy is in the process and not the results. But it is so easy to get caught up in attaining results that we fail to understand the process and enjoy the climb to the top.

Per’s advice is focused on the individual seeing the process as a gradual climb to the zenith he/she desires.

Per’s Advice to Addicts on Staying Motivated

Again, Per likens the path of an addict to the path of a unicorn startup.

The goal is there. An addict wants to live a clean and sober life. But, that is a goal – NOT the actual motivation. The goal of a unicorn is to keep valuation high to flip the business making a tidy profit. However, the motivation is in showing up for that daily routine. For an addict, it is adding up each success at the end of the day.

An addict goes through the stages of being able to resist the urge to use a hundred times a day to fifty to 25, and on down the line until that point when, for the most part, those temptations are few and far between.

Each day gives you something to celebrate. Those victories are how you motivate yourself forward to your ultimate goal, the luxury of living a unicorn sober lifestyle. A high valued clean and sober life.

So, Per says:

“Let each day’s success be your motivator for the next day. You have a goal in mind and you can reach it if you are fueled by motivation. That feeling you have when you’ve gone an entire day, an entire week, an entire month or that first 90 days is invaluable. It’s what motivates you to keep on going.”

And if anyone understands the awesome power of motivation, it’s Per Wickstrom, an entrepreneur and a recovering addict.


Have a Belief System

A business should have a mission statement that aligns with an organization’s broader goals and objectives. Most times this sets the direction for an organizational path for stakeholders. Such goals can be a motivation for these stakeholders.

When fighting an addiction and motivating yourself through the recovery process, an individual should have a mission statement so as to understand why he/she is really setting out to win and excel. It goes beyond simply realizing this mission statement, but rather it is something you should read aloud, carry with you and memorize.

According to Per Wickstrom, having a belief system will serve as a constant reminder on why you should conquer a bad habit or an addiction. For him, it becomes a focal point as to why he/she is an entrepreneur in the first place.


Motivate Yourself by Engaging With Friends

Peer pressure is real. But sometimes, such pressure can be the best motivation for you to excel and attain the goals you desire.

Staying motivated is not an easy task, but if you can engage friends and colleagues, you could get the help you need to be motivated to reaching your goals. This is why there are programs for addiction recovery, where you are in touch with other individuals who have a shared goal in beating an addiction and attaining success.

For the entrepreneur though, a digital space could drive motivation. There are mobile apps that could make engagement fun and make the challenge of reaching your goals easier.

Such apps include Make Me and KlashApp, which put you in front of a goal-oriented society that sees the essential of being motivated and challenged. This sort of engagement can be fun for any user at the end of the day.



According to the CEO of Domyessay, it is up to the entrepreneur to know why it is essential to make that bold leap from employee to being the leader of their own business. And through this, you can be motivated and excel – despite the odds.

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Can You Receive A Compliment Without It Getting To Your Head?



a compliment (1)

Receiving compliments gracefully isn’t as easy as it should be for some people. How about you: are YOU ready for someone to give you a pat on the back? To be pushed to doing more? To have someone give you a supporting hand? To be picked up when you fall down?

Sure, we may think that’s what we want. But is it what we need to develop, to grow, and to get better?

If someone complimented you on every little improvement you made while learning a new skill, would you not start to feel a bit marginalized? That perhaps they didn’t really think you could do it? What about when you do something that seems pretty easy and everyone made it into a big deal?


Receiving Compliments When You Are Not Ready For It

Why You Are Not Receiving Compliments

Developing new skills is never free of trouble. We all know the level of foundation that must be built to get from being a novice, before reaching greatness. In the learning process, we all know when we are in that frustrating stage of not being quite as good – but we know what we have to do to get there.

It’s in these moments that receiving compliments on your every action could minimize your efforts. That’s because if they truly knew you, people would be holding out for when you make that big, defining leap. 

As we overcome hurdles in our learning and development, friends, family members, and colleagues will know when the time is right to provide encouragement. They know that when that moment comes, those words will have the right amount of impact on you.

Think back to when you were growing up, playing some elaborate game. Perhaps you spent hours creating this game: building a fort, putting together things that the rest of your characters in the play could use. You pushed through despite the trials and problems.

It would have served absolutely no purpose for someone to congratulate you on every step (and misstep) along the way.  You would have lost your flow as you worked through the problem, constantly being interrupted – all while you were still trying to figure it out and understand where you needed to go.

Why You Are Not Receiving Compliments


When Receiving Compliments Makes You Content with Present Achievements

You might never have finished if someone patted you on the back early in that moment, content in the knowledge that you “thought up” the idea and that was enough. If everyone was saying you did great simply for thinking up something new, would it have compelled you to stop?

Maybe. Perhaps you would have stopped with that compliment.

As a parent, you learn when to encourage your children. Usually, it’s not when they show up, and not when they do what kids around them are able to do as well. It’s when they push themselves to do more. When they pick themselves up and still lose, when they try something new for the first time, fall over and fail, not sure if they should do it again.

Those are the moments when kids should be receiving compliments – NOT when they have done the same thing over and over again, or when they didn’t try their best but won anyways.

Kids know this. They can feel it when people give false compliments or encouragement because they did something they’ve always done. But when it is something meaningful, something they have worked hard for, they know the encouragement will be there to help them.

Why You Are Not Receiving Compliments

The reason you might not be receiving compliments or encouragement when you want to is because you haven’t earned them or don’t deserve them yet.

Maybe your coaches, leaders, parents, or other people who support you know you are not ready for it. Perhaps they need to see you making that next big leap in your growth and development.

Those compliments might not come today, tomorrow, next week, next month, or next year. But look at those around you – the great people you have chosen to surround yourself with – and you’ll see that they are waiting to give you that push. They are waiting for you to make it happen.

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3 Ways to Keep Going When Your Dream Falls Apart




when your dreams are falling apart (1)

I truly believe that dreams must extend beyond wishes of self-improvement; that its goal should be to contribute to the world around you.

The heart is a fickle thing. Imagine how many amazing things wouldn’t have been accomplished if great minds simply stopped when they “didn’t feel like it”.

It’s human nature. I’m sure that during the course of over 300 bank rejections, Walt Disney had days when he felt like giving up. But he didn’t. He kept going. Why? It was because his dream went far beyond himself.

Here’s how YOU can keep going – even if it feels like your dreams are falling apart.


3 Ways to Keep Going When Your Dream Falls Apart

1.) Remember The “Why”

Keep Going When Your Dream Falls Apart

Often times, I find that dreams extend far beyond the simple purpose of making one happy. For example, being a songwriter in and of itself does not make me feel happy and fulfilled. Imagine if my life’s work was to write songs that no one would ever hear. That doesn’t elicit any feelings of happiness or fulfillment (at least to me).

Seeing and hearing the healing effects that come from the songs I create for others to hear? Now you’re talking. Healing and helping others is the part of my dream that keeps it alive. It gives me purpose in this world that goes far beyond myself and my skills.

I’m reminded of the character Ebenezer Scrooge from Dickens’ “A Christmas Carol”. Scrooge’s goal in life was to have money – and lots of it. He set aside love and relationships for that dream. The result of this life goal was a lonely, cold, bitter old man.

I won’t ruin the whole story for the very few of you that may not have heard it. In the end, Scrooge discovered that what brought him fulfillment and happiness were community and generosity.

So what is the “why” to your dream? How is your dream going to affect those around you? Get beyond yourself. As many have said, YOU are your biggest obstacle to success.


2.) Take Off The Rose-Colored Glasses

Keep Going When Your Dream Falls Apart

You know what I’m talking about. The “I’m going to make it big” and “I’m going to famous/rich/etc.” I hate to take a pointy realistic needle to your big ideas, but I’m doing it out of love. Here it is:

Your dream isn’t going to look exactly how you pictured it.

Take a minute to take that one in. Still here? Yes. Alive? Yes. Not Bleeding? No? Hurt a bit?

It’s OK. I know. I’ve been there. Dreams are vulnerable. We spend countless hours imagining what it would be like and how we will get there. But the truth is, in my experience, they have never turned out exactly how I have imagined. Why? We live in a world of people and circumstances that we can’t control.

Here is where the “why” comes in. The beautiful thing is that your works are a direct result of your heart’s intention…and what you put out into the world never comes back void. Here’s an example:

As a singer-songwriter, the common idea of making it big for my line of work is to have a hit song or perform in front of a sold-out crowd at Madison Square Garden (I’m more inclined towards Red Rock Amphitheatre, but you get the picture).

Let’s say that I work and strive tirelessly to do everything I need to do to reach that goal. I release a song, I tour around the US, develop a large following, get on the radio, etc. Along the way, I hear stories of how this song has impacted the people who have heard it. Stories describing how it brought healing, encouragement, and hope.

To go further, what if I never even make it that far? What if circumstances happen and I can’t tour? What if everything “falls apart”? What if I end up playing at open mics for the rest of my life? What if it doesn’t happen in the next year? Two years?

Does that change the fact that my song helped heal and open the heart of a broken and depressed Vietnam Vet? Or how it helped encourage an author to keep going and writing? Or how my song started a conversation on how to look past the labels overshadowing soldiers and their families?

It’s all about your perspective of success, my friend. To me, because my “why” and my heart’s intention are to help people, those stories above are my version of success. It’s what keeps me going. If I get to Madison Square Garden (or Red Rocks), well that’s just icing on top of the cake.

Keep going on your dream. Make a plan, and in the words of .38 Special, “Hold on loosely, but don’t let go.” Roll with the punches and understand that even greater things can come when things don’t go according to your plan.


3.) Make Your Dream Your Job

Keep Going When Your Dream Falls Apart

No, I don’t mean quit your job and have no income while you work on your dream. That’s an entirely different article (and completely up to you). I’m talking about treating your dream like it is your job.

For example, if you completely failed at a presentation at work, would you just quit and not go the next day? No! You have a livelihood and an expectation to show up. So why quit on your dream at the first sign of failure?

Treat your dream like your job. Make a plan, show up every day, and understand that it may take a while to see any results. I know many songwriters who wrote hundreds of songs before they wrote a hit. However, they never would have reached it if they didn’t take that first step, made a commitment, and wrote 100 songs first.

Dreams don’t just happen. They take work. So go get started!

My best advice under this theme is check out the book “The War of Art” by Steven Pressfield. It is by far the best resource I have discovered in my journey of living out my dream.

Here’s the deal. With every goal that I have set and achieved, I never sat at the end and thought to myself, “man, look at what I did”. Believe it or not, I was more overwhelmed with the thoughts of the journey that I had to take to get there – the good and the bad.

I would admire and laugh at the unexpected things that came. I would smile and enjoy the character it built, the person that I became in the process. In the end, the best thing about dreams and goals isn’t their achievement, but the journey that you take to get there.

Never forget that the dream in your heart was put there for a reason. You were made to make an impact on this world.

Enjoy the journey and never, ever give up. Keep going.

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