Steve Jobs became a legend and a tale of success long before his sudden death. While a number of publications rely on his ostensibly difficult character and his intrinsic contradictions to portray the life and achievements of Steve Jobs, many others will welcome you to an extraordinary world of principles that guided him to success.
Steve Job’s Principles to Success That Everyone Needs to Learn
Mind you, there is no fixed recipe for success to learn from Steve Jobs. There’s his legacy and close observation of every step he ever took in his striving to evolve and develop his business alongside. Read through our list of ten principles gathered from Steve Jobs – the entrepreneur, the man, the leader – and start including them into your daily life.
1. Love What You Do
That means the upsides as well as the downsides. Steve Jobs was a conqueror of sorts. He loved what he did and he fought long and hard to get back to his calling: Apple. He got kicked out once, he approached every other job with the same passion and devotion and yet he returned to Apple.
Guided by his love for what he did, for innovation and every detail related to the company, Steve Jobs saved Apple from bankruptcy and turned it into the best-valued tech company in the world. He made sure his legacy will be guarded and further developed by like-minded people. Not emulating personalities, but people – like Tim Cook – who dare to love their work.
2. Resolve to Put a Dent in the Universe
For thirty years, Steve Jobs never lost sight of the big vision: changing the world by doing what he loved. He strongly believed in the power of vision and Apple has everything to show for it. He revolutionized Apple products in a way nobody else could have done it and he resolved to do it with the big picture guiding him throughout.
3. Dare to Change the Game
When putting a dent in the universe, Steve Jobs resolved to not play by the rules but change the rules and the game altogether. With a handful of people, Apple revolutionized the computer world, the Walkman, the store experience, the smartphone arena. Each step took by Jobs brought his company to the heights of glory. Every big player in each of these sub-sectors of the tech industry was left behind until they essentially started playing by the new rules installed by Jobs and his world-famous products.
4. Create New Experiences
Innovation was the keyword that described Jobs’ thinking, actions and final results. From revolutionizing the tech world to designing a whole new customer experience, Steve Jobs succeeded in breaking countless records in his field. Because of his forward thinking and the cutting-edge spirit he injected in his company, Apple customers worldwide have developed a rich emotional connection to the Apple brand.
5. Decide to Be the Best
Being the best doesn’t mean being exclusive. While developing some of the best products of his career at Apple and NeXT, Steve Jobs also realized that they were too expensive to reach a large public and really put that dent in the universe.
He continued being the best while making the products more and more competitive. In the end, it wasn’t about the price tag anymore, but about the value. The iPod, iPad and iPhone became hit products in a market that was crowded by far bigger players than Apple was at that time. The emotional relation built with the Apple brand was based on value, anticipating customer’s desires and the determination to be the best.
6. Acknowledge You Need Help
No matter how brilliant you are, achieving performance in your niche isn’t a solo flight. Despite the iron-fist ruler with fits of anger reputation that surfaces at times in the media, Steve Jobs was a brilliant manager of his team. He picked and tried each of his employees until true talent was sifted from the rest.
Their job applications needed to be top-notch, but even more than that, they needed to have the right amount of stamina and share his desire to solve people’s problems. Probably more than anything, he needed his team members to support his values and overall vision, so they could all work towards the same goal. This was the secret success recipe for the products that eventually changed our lives.
7. Sift the Right People from Those Weighing Your Big Vision Down
Surrounding yourself with all the right people will lead to great things. Learn to say no to anyone who doesn’t fit your ambitions. People who are in it for the long haul are worth the time and investment. Others will only sap your energy and make not so inspired decisions. Be innovative, creative and decisive and expect nothing less from your team members too.
8. Learn to Put Yourself in the Other People’s Shoes
Steve Jobs applied this with the utmost care when it came to potential customers. He put himself in the customer’s shoes and thought of what he would expect from a company with great ambitions. He quickly realized that from dreaming big to achieving big there were only a few small steps. Empathy with the world around you and anticipating desires is one of the strongest principles that drove Jobs’ achievements.
9. Place the Emphasis on Dreams
In light of the above, Steve Jobs didn’t create products per se, he created dreams. Dreams of simplicity, beautiful design and functionality, all wrapped finally in products that appealed to the masses and helped create an emotional bond with the Apple brand.
10. Master the Art of Presentation
Watching any of Steve Jobs’ presentations is a mesmerizing experience. Like no other before him, he did away with classic formats of info-ridden presentations that bore the audience to death. The myth of Steve Jobs as a spell-casting presenter holds the truth. He engaged, he created the dreams with the audience and he was informative to the largest extent.
Steve Jobs is unquestionably a legend. His love and dedication to his work will be long-lasting in a time when new entrepreneurs are emerging daily and everything comes and goes with the speed of light. Jobs’ success story is an inspiration to us all. Beyond the success story, the principles he upheld are far more enlightening.